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GTM systemsApplied work

Contact enrichment & identity recovery

Improving professional-contact coverage while keeping affiliation and verification evidence explicit.

ClayEnrichmentIdentity QA
GTM systemsSELECT A STEP

The problem

Customer records did not consistently contain professional profiles, work contacts, or reliable role information. A recovered value needed evidence before it could be used.

My contribution

  • Prepared profile, name, phone, and work-contact recovery workflows.
  • Retained raw identity fields, provider statuses, and unresolved review cases.
  • Separated data coverage from qualification and channel readiness.

Evidence & scope

Reviewed field mappings, identity consistency, returned evidence, and unresolved company or role matches. Pending checks remained visible.

What came out of it

Improved professional-profile coverage and created a clearer review path for unresolved identities and contact evidence.

Prepared richer contact records and a clearer review queue, without treating a found contact as a verified or send-ready record.

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